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Fashion Mogul’s Remarkable Act: Restoring Earthquake-Devastated Italian Village

Italian fashion label Brunello Cucinelli is embarking on an ambitious renovation project in Italy, resuming its study on the restoration of the 13th-century Umbrian village of Castelluccio di Norcia. The project was halted due to the pandemic after the village suffered severe damage from a devastating earthquake in 2016. Now, the Brunello and Federica Cucinelli Foundation has unveiled plans to revitalize the entire community. Designer Brunello Cucinelli and architect Massimo de Vico Fallani meticulously examined historical documents and conducted on-site surveys to understand the cultural and artistic significance of the area.

The restoration will begin with the main square and the Santa Maria Assunta church, which were particularly affected by the earthquake. The foundation intends to fully reconstruct the church with the support of de Vico Fallani and specialists from the Ministry of Cultural Heritage. Additionally, a new open-air theater will be established as a symbolic place of culture within the village. The restoration team aims to preserve the traditional construction techniques and decorative elements, ensuring that the project aligns with the existing structures and maintains the historic integrity of the site.

Brunello Cucinelli envisions the project as a contribution to a sustainable future, expressing his desire to see Castelluccio reborn with its original beauty and history intact. The restoration serves as a tribute to the village’s remarkable past and the resilience of its inhabitants. By combining Gustavo Giovannoni’s environmentalism criteria from the 1930s with a modern approach, the foundation aims to create a lasting legacy that will inspire future generations. With this endeavor, Brunello Cucinelli continues to establish himself as a leader in both the fashion industry and the preservation of Italy’s cultural heritage.

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